Employment Opportunities

As the Marketing Manager, you will develop and execute the demand and lead generation strategies for three independent business units within the Executech family of companies. All three business units provide B2B services, and your mission is to work directly with the CEO at each business unit to drive demand generation, accelerate lead creation, and bolster top of funnel acquisition. As an experienced and metric-driven marketing leader, you will use various channels to accomplish this aim, including SEO, paid channels, email marketing, and content marketing.

Responsibilities & Expectations

• Build a demand generation engine from the ground up with an emphasis on scalability and repeatability
• Manage marketing and customer acquisition budget to meeting Marketing Qualified Lead and revenue goals
• Manage and optimize marketing automation efforts
• Optimize and manage all marketing technologies to include CRM(s), email platforms, CMS, review management, and advertising platforms
• Use a broad mix of demand generation tactics, including digital, paid ads, email campaigns, retargeting, etc., to increase top of funnel’s quantity and quality
• Plan and execute paid marketing campaigns across a variety of channels, in addition to running experiments to optimize performance
• Create performance dashboards that track key metrics across all of our marketing efforts
• Define, deliver, and track strategies to accelerate new customer acquisition across multiple channels, including email, affiliates, SEO, paid ads, and more
• Manage day-to-day development and execution for digital marketing campaigns across three stand-alone (but similar) businesses
• Build, optimize, and run online ads across various programmatic platforms (Facebook, Google, LinkedIn, etc.)
• Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our digital marketing efforts
• Monitor conversion points and optimize user funnels
• Write copy and work with development team to produce online ad collateral and website assets
• Work closely with sales leadership and each CEO to ensure feedback loops are in place to monitor lead quality
• Collaborate with Sales Departments to create sales collateral, sales enablement tools, and retention content – all with the aim of providing consistent messaging and brand look/feel across channels and across the client lifecycle.

Qualifications

• 4-5 years of experience in a performance-driven digital marketing role focused on demand and lead generation, with preferably 3+ years at a marketing agency (experience with B2B and/or IT Services is a plus)
• Strong understanding of and experience with multiple demand channels. For example:
  • SEO
  • Paid ads / SEM
  • Social media (Facebook, LinkedIn)
• Experience with running and optimizing substantial demand generation campaigns, including email and direct response
• Experience with building (not as a coder but as a marketer) and maintaining a public-facing website using a CMS (like WordPress)
• Experience using CRM platforms (HubSpot)
• Strong knowledge of website analytics tools, specifically Google Analytics
• Analytical foundation with strong knowledge of marketing systems, data, A/B testing, conversion rate optimization, monetization, retention loops, and more
• Solid project-management skills; must have the ability to create plans, execute them, measure them, and adjust as needed
• History of working well with others with an appreciation for building relationships of trust and accountability
• Note: Must be a self-starter and someone who is energized by the idea of creating a growth engine from the ground up. This is a new role where you will be creating and executing new strategies. If you are entrepreneurial, enjoy creating, like experimenting, are committed to growing personally and helping the company succeed, and see building something as an exciting opportunity, then this could be a good fit for you. If you are looking to come into a system and program that is already well-defined and you just need to keep it running, then this is not the role for you.