computer viruses

Worst Computer Viruses of All-Time

Just as technology has become more sophisticated over the past several years, so have the viruses that plague users. These viruses show that not all technological advances are welcome ones.


One of the older viruses on our list, the ILOVEYOU virus is also one of the most prolific viruses, infecting an estimated 10% of all computers in the world and creating an estimated $10 billion in damage. The virus posed as an email attachment which, once opened, sent copies of itself to the first 50 addresses in the user’s contacts. Though the creators of the virus were identified as two Filipino computer programmers, they were unable to be charged as no applicable laws were in existence at that time. As a result, the E-commerce law was enacted by the Philippine Congress shortly thereafter.


CryptoLocker is a ransomware trojan who’s first appearance is traced back to September 2013. Spread through infected email attachments, once opened the malware infected files on local and networked drives and turned them into encrypted files. Though the malware could be removed from the infected systems, the encrypted files could only be unlocked with a key obtained by paying a ransom. If you were lucky enough to have an offsite back-up unattached to your current server, you could restore your system after removing the malware. Not all victims were so lucky – it is estimated over $27 million was paid by infected users.


Traced back to 2009, Zeus is a trojan horse designed to pull passwords and other personal information from infected machines. Typically spread through phishing or by drive-by download, the creators of this virus managed to infiltrate numerous multinational companies. Using stolen log-ins and passwords, the perpetrators of this virus were able to take an estimated $70 million from victims.


A worm for Windows, Mydoom is an email attachment that masquerades as an email delivery error. Once installed, the virus propagated by sending itself to users in the email’s address book and launched denial of service attacks on multiple search engines. The end result was over $38.5 million in damages. Though started in 2004, it is believed to still exist in some form to this day.


One of the most notorious viruses, Conficker infected nearly 15 million computers by detecting a weakness in Windows security. Once installed, the “super worm” can effectively lock the user out of their computer, as well as infect any vulnerable machine networked to that computer. The worm blocked access to anti-security programs and sites and installed additional code to seize personal information from the infected machine.


Our last entry sounds like the plot of the latest Hollywood blockbuster. Stuxnet was designed for cyberwarfare and was the first virus to cause actual physical damage to systems. It is believed the virus was created through a joint effort between Israelis and Americans to negatively impact Iranian nuclear efforts by damaging centrifuges used at an Iranian uranium enrichment facility.

can't sleep shutterstock_88556416

Pact-One and The Naked Dentist Stay Up Late

Many of us are reasonably happy with the way our favorite clothes make us look.  They cover up flaws and sometimes even make things look better than they really are.  Well, the same is true for dental practices across the country, where most practices look pretty good from the surface.  However, as we look past the surface there are almost always things that we wish we could change or things that need to be changed for the good of the practice that we simply aren’t aware of, all of which can cause undue stress, anxiety and inhibit overall performance.

People call me the Naked Dentist, yet I am not a dentist nor do I practice dentistry naked. We will be removing all the clothing, those items that cover up the flaws as well as opportunities hidden within the practice.  But not only will we uncover these flaws and opportunities, there will be solutions – what can be done to improve so that the practice looks good throughout, not just on the surface.

This month we are going to tone the office of a good friend in Maryland. He has been practicing for 18 years and was staying up all night, for the same reason that other dentists stay up. When we discover how to fix this problem, he is going to sleep much better.

Many of you are staying up way too late at night. I continue to see that my dentist friends are opening emails from me between 1 a.m. and 3 a.m. After doing a poll with the question, “What keeps you up at night?” to my surprise the answer was the same every time: employees, team members, and staff. So let’s get this Maryland practice naked and find out how to solve this problem.

Dr. Maryland

It is another Monday morning and the staff meeting is about to begin at Dr. Maryland’s office. As the owner, this doctor has stayed up all night worrying about what to say to his team.

  • How can he let the staff know how much he appreciates what they do every day in the office?
  • How does he motivate them to do more?
  • What does he train them on to increase performance and get rid of bad habits?
  • How does he know if he has prepared the right subjects to talk about?

5 benefits

The best way to figure out what is going right or wrong with the team members in the office is to track and monitor! Does that sound like a pain? It can be if you do it manually. But it doesn’t have to be if you have the right Practice Intelligence tool where you can monitor all of your relevant numbers with ease and act upon them to drive performance. You will never know what is truly going on with your practice and your team members unless you effectively monitor and track.

Here are just five of many benefits that come from effectively monitoring and tracking the performance of each individual team member:

  1. The employee knows exactly what is expected and, at the same time, performs at a higher level.
  2. The dentist is able to visually see the progress of each team member, not to mention being able to sleep at night.
  3. The office is able to exceed far past set goals.
  4. The office manager or doctor can now train on areas that improve the team, instead of doing boring meaningless trainings.
  5. The whole team is happier, which leads to patients being treated with better care.


When the office is running smoothly, it is easy to have a team meeting and offer cheers and congratulations for a job well done. When the office is not doing well, the first thing we do as humans is blame others: “Jane is not collecting from the patients,” “The doctor doesn’t care about us or the patients,” “Sarah didn’t order enough 2 by 2’s.”

Everyone in the office feels it, yet all the weight is on the owner-doctor to figure out what needs to improve.

Reappointing hygiene

For 18 years, Dr. Maryland has blamed the hygiene department for a stagnant office. He told me that patients really like his hygienist, but felt she was not reappointing her patients. So we took three minutes and installed our Practice Intelligence tool (Dental Intel). Turns out that his hygienist was doing much better than he thought, she was reappointing more than 60% of her patients.

With excitement, he took this number to the hygienist. She looked at that percentage and she was shocked that it was only at 60%, thinking it was much higher. So, she started to track her patients daily. By simply tracking this small number, for just one week, she was able to raise that percentage to 90%. When she showed this to the doctor, he was floored! With her taking an extra two minutes a day, a domino effect happened.

  • She was stoked about her job.
  • She was treating patients better.
  • The doctor stopped worrying about her performance.
  • The whole team was energized about the success.
  • The doctor-hygienist relationship improved.

Dr. Maryland’s practice was able to reach its goal of 90% of hygiene reappointments, up from an initial reappointment level of 60%.

Extra income

What is even more exciting is that the office was able to produce an additional $46,000 in hygiene alone. Instead of Dr. Maryland stressing about his hygienist, he now feels as though she is underpaid. Currently, he is looking at ways to show his appreciation.

This is just one metric. With a Practice Intelligence tool like mine you can see exactly what is happening within your practice, what is working, what isn’t working, and what can be working even better. When you monitor and track these numbers your office performance will improve, your lifestyle will be healthier, and the future will be secured.

Here at Pact-One we want to make sure that all of our clients have access to this highly impactful tool and have made special arrangements with Dental Intel for you to have such access to what we believe you will find to be a life-changing tool. To see what Dental Intel can do for your practice email



technology for dental practices

How Technology Improves Dental Practices

If there is one industry you want to stay abreast of new technologies and advancements, it is dentistry. I shudder to think about the state of our teeth if dentists were not progressive and always adapting to the times. Now, technology has improved dentistry far beyond oral care. Technology is improving the overall operations of the office and itself. Technology is allowing dental practices to accommodate new and existing clients, it is mainstreaming the process, it provides better office management solutions, and it cushions budgets.

Technology Success in the Modern Dental Practice

Integrating technology is helping dental practices a number of ways, and many of the solutions just make life easier for the practice and its patients.

  • Digital imaging provides instant access

Digital imaging allows dentists to review patient X-rays, labs, and study models directly with a patient and on any device. Instead of printing everything, all digital images can be accessed in the cloud and on any device. Digital imaging also allows the images to go directly with a patient’s file.

  • Cloud services eliminate paperwork and redundancy

As we mentioned, dental practices do not have to print images, but there is more to that. Digital files are stored in the cloud as well. This allows referrals to be seen, it eliminates paper costs, and it collects real-time data, encrypts it and stores it for swift and remote recovery from permitted users.

Data backup does not require an extensive multi-step process that must be initiated by someone in the office. Data backup is automated and it provides offices with the most current information. This allows for disaster recovery, office growth, and data integrity.

  • Unified communications boosts communication, efficiency and productivity

Unified Communications and VoIP services improve communication within the practice and with the patients. Call management is much more efficient, patients do not experience an interruption in communication when they call in to the practice, and employees within the office can be connected at all times. Imagine having the capability to view a patient’s medical history as soon as he/she calls. VoIP allows dental offices to prioritize important calls so that the office can provide the best service to the patient instead of wasting time and resources on calls that should have just gone to a managed voicemail system.

Unified Communications improves scheduling, consultations, calendar sharing and collaboration among professionals, which results in a critical improvement of the patient’s overall experience.

  • Fewer hardware glitches and security threats

When offices think about new technology, the threat of security intrusions and software failures instantly come to mind. A lot rides on the office’s technology. Fortunately, many hosted services and remote IT solutions perform a technology audit to learn about where the practice’s IT solutions stand. This allows dental pactices to identify problems, reduce redundancy, patch security concerns, and adopt a system of remote monitoring and support to reduce risk. Technology can take a proactive approach to security threats and software management, and dental offices do not need to a ton of cash to establish an effective practice management solution.

The best part about all of this is that practice management solutions provided by Pact One enable dental practices to see more patients without diminishing the quality of care, and all of it is HIPAA-compliant.



How to preserve a strong company culture

Culture impacts your business daily.  From employee decisions to client loyalty, culture has major influence on your overall reputation and, ultimately, the future of your organization.  Creating a strong culture that resonates from the very top of your organization to the very bottom is extremely important.  It’ll help keep your business successfully aligned with your goals.

Make sure everyone knows the bottom line

If you’re not sure what your company culture embodies, no one else will either.  Make it a point to clearly identify what it is you want your culture to say about your business.  What is it?  What does it incorporate?  And, lastly, how do you expect your staff to properly implement it?  After you’ve established these points, outline, display and promote.

Hire to fit

When you’re about to hire someone, ask yourself whether or not they ‘fit’ into your company.  Do they have the personality and skills that directly correlate with your culture?  If not, they may not be the right person to hire.  Even if they’re more than qualified for the position in question, they may only end up hurting your business.  A lesser qualified, yet more fitting applicant, may be the better choice.

Everyone is responsible

Shout it from the rooftops; everyone is a culture ambassador of your company.  All employees are in charge of promoting and upholding your company culture.  If you don’t see this on a day-to-day basis, then you have a problem.  And, don’t shy away from letting them know it either.  If you notice an issue, tell them right there and then that they’re failing to exemplify company values.  Make it known that this behavior is inappropriate and that it won’t be tolerated.  You can even include it in your employee evaluations.  Just ensure that culture has a role in every aspect of your business.

From the top to the bottom

If your top executives, managers and supervisors are failing to positively represent your company culture, you might need to consider restructuring your chain of command somewhere in your near future.  Those who manage your employees are supposed to be an example.  If they aren’t promoting the right example, you can’t expect everyone else to know what’s expected of them.


How do you handle a bad review?

You can’t please them all.  Unfortunately, business isn’t that simple and your clients don’t all hail from the same planet.  Even if you and your staff do everything absolutely, 100% right, you still might miss the mark.  Clients are volatile. Depending on what kind of day they’ve been having, how many red lights they hit on the way to your business or if your walls are the wrong color, you may never have had the chance to please them in the first place.

So, when it comes to online reviews, sometimes a negative review is simply unavoidable.  In fact, you may have a string of bad reviews currently tainting your business reputation.  Because of this, you should have a plan of action, a constructive method of dealing with those disgruntled reviewers.

There are four things your company should always keep in mind when dealing with negative reviews: monitor your reviews, respond to all negative claims, avoid an argument and leave it to the public.

Monitor your reviews

Make sure you’re monitoring the internet for reviews.  Whether it’s daily, weekly or monthly, just make sure you do it.  Some websites allow you to sign up for automatic notifications when a review is posted on your business; however, not all sites do this.  Make a list of the most common review sites such as Yelp, Google Local, Yahoo Local and Angie’s List.  Preferably weekly, maneuver through these sites and search for reviews on your business.

Respond to all negative claims

Don’t sit back and allow the negative reviews to take over.  Respond to them but, do so calmly.  Don’t allow the public to only see the negative side of your business.  Shed some positivity on the matter by being an example.  Make your business look professional by remaining pleasant, apologetic and informative.

For example, a healthy response would resemble something like this:

Wow.  I’m so sorry this happened to you.  Here at Company & Company we make it a point to always provide our clients with quality customer service and high-end products.  We never want our clients to feel like they’ve received anything less than that.  Please, next time you come in, share your experience with our staff and we’ll make sure to rectify the situation.   

Avoid an argument

If you respond to a negative review and the customer retorts in a not-so-friendly manner, ignore and avoid at all costs.  Your one response was more than enough and no further input is needed.  The last thing your business needs is to come off as argumentative and immature.  Other people that come upon this review will notice your positive response and your ability to avoid confrontation.  They’ll appreciate this.

Leave it to the public

Some websites can smell a self-review miles away.  So, do yourself a favor and don’t review your own business.  Some of these websites will make it known to the public that you’re self-reviewing.  That’s probably just as bad as receiving a negative review.

However, you should also try to avoid a series of bad reviews.  While it’s true that it’s more difficult to receive a positive review (anger is a definite motivator), it’s not entirely impossible.  It’s okay to ask your loyal customers for a good review—promote it through a loyalty program, perhaps.  But, please remember to never shove this in their face.  Don’t take their hand and lead them to your office computer.  Make it subtle.

Server 2003 End of Life…Are you prepared?

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July is fast-approaching.  And, with it, a hacker’s greatest fantasy.  It’s time to make sure your business is prepared to make this desire nothing more than a mere pipedream.

This hacker’s fantasy rides on the waves of Server 2003’s end of life.  On July 14th, all support for Server 2003 comes to an abrupt halt.  Most companies are aware of this; nonetheless, they’re still desperately clinging to their old technology, planning to jump ship at the very last minute.

When support ends, this encompasses many revolving factors:

  • Say goodbye to security patches—your network will officially be vulnerable to all sorts of viruses, hackers and malware.
  • Microsoft’s support team will be no more—their help desk will be off-limits to your business and all problems with your server will have to be dealt with internally.
  • Forget the idea of new technology—any future applications will not be compatible with Server 2003. If you have dreams of advancing your IT, they’ll have to be postponed.
  • Compliancy will be an issue—if you’re compliant, you no longer will be. Poor security will transform your business into a government target.

Safeguard your business from these hassles and make sure you have a plan for migration now.  Don’t postpone jumping ship any longer.  Contact Pact-One today for assistance with your migration efforts.

How to use Pinterest to promote your dental practice

It’s hard to avoid just how big Pinterest has gotten lately.  Their success is unmatched.  As of last year, they were the fastest-growing social media platform around and it’s estimated that Pinterest will reach nearly 50 million users by the end of this year.

Pinterest has given businesses everywhere a rare and totally new form of marketing—the ability to effortlessly create a theme.  As they expand their marketing portfolio, things will only get better for a business already utilizing them as an advertising source.

As a dental practice, marketing and advertising can already prove to be a challenging area.  Review sites are hard to overcome and the sheer surplus of dental practices is difficult to sidestep.  Therefore, it’s vital you take every opportunity there is to market yourself positively—and, Pinterest is a wonderful place to start.

Pinterest buttons spread your business

Adding a Pinterest button to your website will be the simplest form of advertising you’ve ever utilized.  You have the option to include a Pin It Button or a Follow Button.  Once these are included on your website, users have the option to pin your website material to their own Pinterest board.

After you’ve been pinned, there’s no stopping your spread.  Pinners from all over will re-pin your business content.  Analytics will make it simple for you to view clicks, pins and impressions as well as decipher your most popular content for you.  One pin regarding your Whitening Services or Brushing Best Habits could turn into 11 re-pins (the average).  That’s 12 people more than before that noticed your practice.

Create a theme for your business

Pinterest allows you to basically build a voice for your company.  Avenues like Facebook help create a presence and options such as local billboards and radio advertising help sell your service.  Pinterest helps your patients actually connect with you on a deeper level.  Increasing customer loyalty is a real possibility.

You can create a handful of boards on varying topics.  For example, you may create a board on Tooth Food, Flossing Tricks, Dental Fun Facts or Patient Testimonials.  The value of your pin is what will ultimately take your reach to another level.  Word choice and picture quality will influence the size of your audience and from there, analytics will determine your audience, the expanse of your pins and then give you advice on how to refine your pinning strategies.

Promote your most important pins down to the gender

If there’s an event, service or product you’d like to promote more than others, you have that ability with Pinterest.  What’s even better is that you’re able to promote down to the exact location and gender of your choosing.  Once you’ve determined keywords, you’ll pay per click for each promoted pin you have.  A campaign can be set up to include a daily budget and an end date.

This is great exposure for your dental practice because it’s unique to your company, ties back to your website and is extremely simple.

The ultimate goal is to appear more customer-focused.  If you spend the small amount of time it takes to exploit the power of Pinterest for your business, clients will begin to see your practice and staff in a new light.  If you have an existing client that follows your board on Healthy Tooth Food, not only will they consider you as an informative provider but as a caring one.  You’re increasing your chances of gaining loyal customers.  If this one client re-pins something of yours, Pinterest’s special kind of “word-of-mouth” officially takes over.  Since this client probably has followers that are local to your business, your reach is now invaluable.

How valuable are your managers? Find out with this performance index!

It isn’t only about finances anymore.  When it comes to examining the market value of a company, intangibles are heavily considered.  And, just how substantial are these intangibles?  Well, about 50% of a company’s value hinges upon intangible ideals.

According to business gurus, David Ulrich and Allan Freed, “wise, long term investors recognize that leadership greatly affects firm performance.”  In a recent article posted to the Harvard Business Review, the two discuss the difficulty of measuring leadership value because it has almost always been described as a gut feeling.

However, after intensive research into the field of leadership opinion and many hours spent inside the minds of impactful investors, Ulrich and Freed were able to craft a leadership index—not to be confused with a ‘standard,’ which merely defines expectations.

They designed the index to be sliced into two separate realms—individual and organizational.  Meaning, the index is to transition from personal characteristics to management and applications.  Here are the factors that Ulrich and Freed discovered to have an influence on leadership capabilities:


  1. Personal Proficiency—the qualities of a leader… do they have what typically embodies that of a great leader?
  2. Strategist—are they capable of foreseeing a future and, then, redirecting the company onto the appropriate path?
  3. Executor—do they deliver?
  4. People Manager—how do their people respond to them?
  5. Leadership Differentiator—does their public persona translate consistently with their actions?


  1. Culture Capability—do they create a culture that’s highly received and, ultimately, implemented by most within the organization?
  2. Talent Management—how do they manage, uphold and recruit talent? Effectively, consistently and fluidly?
  3. Performance Accountability—are they creating an atmosphere that reinforces the positive?
  4. Information—how does the information flow? Is it all over the place or does it follow the chain of command?
  5. Work Practices—do they follow the times and are they willing to accept how quickly society changes? Can they efficiently translate this into business practice?

As one can see, nearly every factor is still left up to personal opinion and, once again, that ‘gut feeling.’  Nonetheless, Ulrich and Freed state that as time goes on and leadership becomes more definable, this gut feeling will naturally upgrade into a “disciplined approach to assessing leadership.”

Webinar – Has Technology Made Us Too Impersonal?


How to Navigate the Tech World While Still Maintaining a Personal Voice with Your Customers.

In today’s technology driven world, people rely more and more on smart devices and gadgets in their daily lives. Whether it’s communicating with Grandma via text, conducting banking transactions through our mobile phones or even adjusting our thermostat with a smartwatch, people today use technology to make their lives simpler.

While certainly technology has made us connected—we are only a touchscreen away from getting the latest news, weather forecasts and updates from our friends and acquaintances, it has also created a “silk screen” of sorts that creates an information overload and blocks us from building true social connections with others. This lack of humanity or personal interaction has made it more difficult to communicate effectively and without awkwardness.

Join Corporate Marketing Director, Emalee Sugano and Jason Rivas, Certified DISC and Culture Consultant, in an exclusive webinar where they reveal the keys to incorporating technology into your business without sacrificing your personal voice. Attendees can expect to learn how to:

  • Utilize social media to build deeper connections with your prospects
  • Professionally and personally respond to internal and client emails
  • Build emotion into your correspondence without coming across as cold or distant

Date: April 28, 2015

Time: 10:00am to 11:00am PDT

Who Will Benefit:

  • Business Owners/Operators
  • HR/Operations Professionals
  • Anyone in a Supervisory or Leadership Role
  • Sales Professionals Who Are Customer/Client Facing



Even if you can’t make the live webinar, register anyway and we’ll get you on the list to receive a copy of the webinar recording so that you can watch it at your earliest convenience.

Mobilegeddon is on the horizon. Where will your website fall?

We live in a world on the go. In fact, nearly 94% of people use a mobile phone to get local information.

So what does that mean for your business?

Since people utilize mobile tools in order to access information, your company’s mobile presence means everything when it comes to gaining new customers. It’s a simple enough premise— you build a mobile-friendly website and your company will rank higher than your competitors. But Google is changing this ranking system starting on April 21st.

Dubbed “mobilegeddon,” this algorithm update will list non mobile-friendly website lower in search engine results pages. This means that websites that are not optimized for mobile will find it more difficult to gain organic views from web users.

By now you might be asking yourself, “Is my current website mobile-friendly?”

Not to worry, here are a few ways to test your mobile friendliness:

  1. Do a Google search for your website on a mobile device: If your website is mobile friendly, it will have a gray “mobile friendly” label next your website’s name.
  2. Use a Mobile Friendly test tool: Google has released a mobile friendly test tool that will analyze your website for mobile optimization by simply entering your website URL. To monitor your mobile usability, you can use Google’s Mobile Usability Report, but only if you have Webmaster Tools.
  3. Manage your Site Content: Google has issued guidelines to ensure that your website meets mobile use demands and will be prepared for the transition.

So if I check my website for mobile friendliness, and it passes, then I’m good to go for rankings?

Not necessarily.

Google uses more than 200 factors to determine a website’s rankings on the search engine results pages and if your website doesn’t provide a great experience for the user, then you can kiss high rankings goodbye. But there are four main criteria that your site must meet in order to even qualify as mobile friendly:

  1. Your website uses mobile compatible software. It avoids software like flash.
  2. Your website features easy to read text, without the need to zoom.
  3. Content is automatically scaled to fit the user’s screen, no matter the device.
  4. Links are clickable and spaced far enough apart so that the correct one can be easily tapped.

If you want to ensure that your website is properly optimized for mobile use, get in touch with the experts here at Pact-One today. Give us a call and we’ll chat about your website and its position in Google rankings.